If I could describe my work in one line, I’d say…

“She’s the social media manager who turns any brand into a standout story” 

Because this is where you’ll find me at my best ~ shaping stories, building communities and breathing life into brands!

My journey didn’t begin in the digital world at all… I have a postgraduate degree in biochemistry, a world pretty far away from SEO, viral tiktoks and trending audios. 

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Growing up, I always loved social media. It was the one place I felt free to express myself, even when others didn’t quite understand my passion for the digital world. Ironically, being “teased” for my love of social media only made me love it more… aren’t we always drawn to the things people tell us to outgrow?

Social media gave me a sense of purpose I hadn’t experienced before, so I made it my career. Some might call it a job, but for me, it has been more like a homecoming.

Over the last five years, I’ve had the privilege of working as a social media manager for more than 40 brands all around the world. 

I never told myself I had to stick to any one industry or niche. Give me any niche and I’ll prove it to you that I can ace it with heart, creativity, and a hell lot of strategy.

Besides being an entrepreneur, being a mom to two beautiful kids is the part of the story I wear closest to my heart. Every day, I’m showing them how powerful it is to chase what makes you happy, even if it’s unconventional. Every day, I strive to set an example for them, reminding them that purpose matters, whether it’s in parenting or making time for what truly makes you happy.

My story is all about following my own curiosity, finding meaning in what you love, and turning that love into something real!